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The Seventh Annual Tom Tom Founders Festival is a week-long celebration of innovators, visionaries, and artists who are shaping small cities. The Festival occurs at dozens of venues throughout downtown Charlottesville. 

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Friday, April 13 • 3:00pm - 3:50pm
Making Energy Efficiency Sexy Now Open

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Limited Capacity seats available
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The cheapest, cleanest way to reduce carbon is to just use less of it. But what makes energy efficiency a habit and priority for consumers? Learn about strategies that entrepreneurs and business leaders can employ to market the value of energy efficiency to potential customers.

Moderators
avatar for Lesley Fore

Lesley Fore

Executive Director, Local Energy Alliance Program (LEAP)
A nonprofit management professional, Lesley has become well versed in building science; energy efficiency and renewable energy; and the contractors who implement these technologies. She is deeply passionate about the relationship between energy efficiency and affordable housing... Read More →

Speakers
avatar for Abby Johnson

Abby Johnson

President, Abacus Property Solutions
Abby has specialized in bringing PACE financing to markets across the country for the past five years, and is a key player in developing PACE in the MidAtlantic region through Atlantic PACE, LLC. Abby has authored numerous articles on PACE, energy efficiency, smart metering and g... Read More →
avatar for Cliff Majersik

Cliff Majersik

Executive Director, Institute for Market Transformation
Cliff Majersik is the executive director of the Institute for Market Transformation (IMT), a national nonprofit organization that is laser-focused on increasing energy efficiency in buildings to save money, drive economic growth, reduce harmful pollution, and tackle climate chang... Read More →

Sponsors
avatar for leap

leap

LEAP is a non-profit that matches you with the best programs, contractors, and financing options available in your area. You get valuable home upgrades like energy efficiency and solar panels – customized to your needs and budget. We help you understand your options, and we’r... Read More →
avatar for Sun Tribe Solar

Sun Tribe Solar

The solar space is dynamic, and keeping in front of advancements can be challenging.  Sun Tribe Solar is a partner with the technical and financial expertise to help your organization take advantage of emerging opportunities to strengthen financial operations while reinforcing y... Read More →




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