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The Seventh Annual Tom Tom Founders Festival is a week-long celebration of innovators, visionaries, and artists who are shaping small cities. The Festival occurs at dozens of venues throughout downtown Charlottesville. 

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Friday, April 13 • 2:00pm - 2:50pm
Master Class: The Creative Curve Almost Full

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We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

Speakers
avatar for Allen Gannett

Allen Gannett

Founder & CEO, TrackMaven
Allen Gannett is the founder and CEO of TrackMaven, the all-in-one marketing analytics platform which is used by brands including Microsoft, Marriott, and Saks Fifth Avenue. Gannett is also a writer with a regular online column for Fast Company and an upcoming book, "The Creative... Read More →

Sponsors
avatar for Ewing Marion Kauffman Foundation

Ewing Marion Kauffman Foundation

Ewing Kauffman’s most enduring legacy to his community and the world is the Ewing Marion Kauffman Foundation. He established the Foundation with the same sense of opportunity he brought to his business endeavors, and, with the same convictions. Kauffman wanted his foundation to... Read More →




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