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The Seventh Annual Tom Tom Founders Festival is a week-long celebration of innovators, visionaries, and artists who are shaping small cities. The Festival occurs at dozens of venues throughout downtown Charlottesville. 

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Thursday, April 12 • 10:30am - 11:40am
Master Class: Discover Your Positioning DNA and Dominate Your Competition

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Too many business leaders fail to ask the most basic questions about their company―Who are we? And why do we matter?―before they leap right into branding. Henry Hwong takes you through the process of performing “genetic testing” on your company―a branding and marketing strategy that will build market momentum and crush the competition.
Speakers
avatar for Henry Hwong

Henry Hwong

Principal, Cunningham Collective
Henry Hwong has over 24 years of experience in technology and consulting for venture-backed startups and public companies. He is an expert in product strategy, pricing, corporate innovation and marketplaces. While at Cunningham Collective, Henry has led a number of marketing and brand... Read More →

Sponsors
avatar for StoryWare

StoryWare

We are a team of experienced, creative, and hard-working designers, developers, and strategists who are passionate about our craft.
avatar for Willowtree

Willowtree

Creating beautiful digital products engineered to drive growth for the world’s leading brands.

Thursday April 12, 2018 10:30am - 11:40am EDT
Old Metropolitan Hall
  Design, Summit

Attendees (51)