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The Seventh Annual Tom Tom Founders Festival is a week-long celebration of innovators, visionaries, and artists who are shaping small cities. The Festival occurs at dozens of venues throughout downtown Charlottesville. 

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Thursday, April 12 • 2:05pm - 2:40pm
KEYNOTE: How to Fail Spectacularly at Analytics Full

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Success stories abound that extoll the use of “analytics” in a wide variety of fields and on a wide swath of problems. But there are valuable lessons to be learned from what didn’t work, whether a spectacular failure or just bumps in the road. In this talk, we describe real-world examples, some anonymous and most from the speakers’ decades of analytical consulting. We will describe pitfalls, misconceptions, and uncertainties commonly encountered by companies in their path towards adoption of analytics that led to failure, lost time, and wasted investment.


avatar for Antonia de Medinaceli

Antonia de Medinaceli

Co-Founder, Augmented
Antonia has spent the past two decades in all aspects of the data science industry. Starting out as a modeler, she applied machine learning algorithms to fraud detection, credit scoring, lead generation, and crime prediction problems among many others. She has worked with both commercial... Read More →

avatar for Capital One

Capital One

Capital One is a diversified bank that offers a broad array of financial products and service to consumers, small businesses and commercial clients. 
avatar for S&P Global

S&P Global

S&P Global Inc. (prior to April 2016 McGraw Hill Financial, Inc., and prior to 2013 McGraw Hill Companies) is an American publicly traded corporation headquartered in New York City. Its primary areas of business are financial information and analytics. It is the parent company of... Read More →

Thursday April 12, 2018 2:05pm - 2:40pm EDT
Violet Crown - Theater 5